MIAMI, FLORIDA–Senzari®, an international Internet radio platform offering personalized music recommendations, announces its launch in the U.S. and Brazil with an upcoming December launch in Spain. Senzari’s music service is the first of its kind to debut in Brazil, offering unparalleled access to a catalog of over 10 million songs, a sophisticated html5 interface, and a powerful social media integration with Facebook®, including real-time chatting capabilities.
Senzariis as an invitation only service, where friends will only be able to invite other Facebook® friends to join the service, ensuring a strong musical connection through all the members. The service is currently available for free as a web version, accessed via any web browser. In addition, mobile versions of the service, including an iOS, Android and HTML5 applications, will be available by January 2012.
Senzari has secured international licensing rights for radio webcasting in the U.S., Brazil and Spain, which gives the online radio newcomer a clear advantage over other U.S. only providers. “We believe that taking a global strategic approach will position us as the leading international Internet radio service provider within the next 12 months. We are confident that this key differentiator, coupled with our proprietary and highly efficient recommendation technology, will allow us to break-even in every new market in record time,” said Bill Hajjar, CEO of Senzari. “Other online radio providers that rely on third-party or manual recommendation systems will find it difficult to expand Internationally in a profitable manner.”
In addition, Senzari just closed a strategic partnership with RED Viacom, which represents advertising sales for other leading Viacom properties, such as Nickelodeon, VH1 and Comedy Central.