Launch of DAO Chloe DAO Boutique / Spring 2012 Collection

For Immediate Release      

 

Who: Chloe Dao, Fashion Designer, DAO Chloe DAO, winner of Project Runway Season 2

Dimitry Chamy, Brand Designer, 2urn and Creator, Lumaquilt™

Darin Brooks, Interior Designer, BROOKS DESIGN WORKS

What: Launch of DAO Chloe DAO Boutique / Spring 2012 Collection

Chloe Dao has redesigned and renamed her boutique after her design label DAO Chloe DAO. Wanting to focus on her brand and create a more inviting shopping experience for clients, Dao recruited interior designer, Darin Brooks who also designed her home. Dao’s modern sophistication and playful spirit inspired Brooks to create a space with warm touches of wood, crisp chrome edges and pops of bright colors. Included in the design is Dimitry Chamy’s custom patterned Lumaquilt™ system, which Dao used to sculpt backdrops for her mannequins and a large chandelier for the dressing room area. The boutique now reflects Dao’s personality of openness, warmth and charm.

Guests will have first opportunity to shop the Spring 2012 Collection. Fearless in attitude and style, this Spring’s DAO Chloe DAO woman is strong, bold and sexy. Dao introduced not only bright bold prints throughout her collection, but she artfully mixed them to create her own “print.” The prints vary from basic polka dots to abstract Aztec. Silhouettes are kept simple and clean with a nod to the 60’s Mod era. Details and design to the backside of garments, one of Dao’s signatures, always bring a bit of sexiness and edge to the collection.

Preview of Lumaquilt™ Miami based designer, Dimitry Chamy, founder of design consultancy 2urn, will be there to celebrate his role in the creation of Chloe Dao’s new visual identity and website. This event will also be the commercial preview of Chamy’s Lumaquilt™, a modular system of decorative panels made in America of recycled milk jugs. Lumaquilt™ is a uniquely flexible design system that engages users’ participation to create their own hanging wall art, room dividers and lighting fixtures. For more information, contact: info@2urn.com.

Where:  DAO Chloe DAO boutique

6127 Kirby Dr.

Houston, TX 77005

T 713.807.1565

www.chloedao.oorn

When: Friday, February 10, 2012

6:00pm to 9:00pm

Contact: Sydney Dao, Public Relations Director, DAO Chloe DAO

T 713.807.1565 | C 713.906.9759 | E sydney@chloedao.com

Pabla Ayala, Media Whisperer, Company Voice for Lumaquilt

T 305 573 4775 | C 954 554 4011 | E Pabla@cvoxgroup.com